When Mariah releases new her album (Memoirs Of An Imperfect Angel) on September 15th, she will be the first artist to include lifestyle ads in a CD booklet.
Mariah is partnering with Elle Magazine to create a 34 page booklet which will include ads from Elizabeth Arden, Angel Champagne and the Bahamas Board Of Tourism.
If this product model is successful and most importantly profitable, Island Def Jam (Mariah's label) will consider placing ads in the CD booklets for Rihanna, Bon Jovi, Kanye West and others.